Turn user research into insights
— without the busywork

Qualitive helps you analyze interviews faster with best-in-class transcription, deep AI analysis, and a tool so simple you’ll actually enjoy using it.

Try for free
Try for free 
No credit card needed - no strings attached
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So easy you don’t need training

Most research tools are powerful — and painfully complex.

Qualitive is different. Upload your recordings, and you’re guided from raw data to insights in just a few clicks. No manual setup, no confusing workflows, no heavy configuration.

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Ease of use

Designed to be super intuitive, way less bloated than competitors.

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Accurate transcriptions

Our transcription is best-in-class
- far better than what you’re used to.

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Deeper AI analysis

Designed around AI functionality to its core, it can analyze user research thoroughly in minutes

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Affordability

We believe user research tools should be accessible to everyone - not just big corporations.

Here’s what our users say

“It’s pretty wild that you can upload a video, and it delivers themes, quotes, personas, and so on.”

- Julie, Senior UX Designer

“I think the interface is nice and intuitive, and it’s quick to structure your research projects and make a research plan.”

- Clara, Senior Product Designer

It's a REALLY cool tool!

- Christian, Product Manager

From interview to insights in minutes

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Upload your recordings

Audio or video — Qualitive handles the rest.

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Review transcripts & analysis

Automatically structured, searchable, and linked to sources.

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Explore, reuse, and share insights

Ask questions, surface themes, and build a living research repository.

View the 60 second demo
View the 60 second demo

Let us do the heavy analysis work so you can focus on talking to customers

Here’s what Qualitive will help you with

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Writing a research plan

Based on a short research brief you can automatically get a full research plan including methodology and interview questions

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Analyzing user
research data

Our AI engine will analyze your research data and provide detailed references that makes it easy for you to deep-dive into your data

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Centralizing user research

Have all your research data in one place- not scattered around the organization

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Searching your entire repository

Get easy & detailed insights across research projects by asking the AI assistant

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Recruiting users

Design your own recruitment widget and insert it on your own website or app to recruit users

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Managing your user panel

Manage your user panel with contact information, demographics and consent documentation

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Anonymizing data
for GDPR compliance

Automatically anonymize or delete sensitive user data for GDPR & HIPAA compliance

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Sharing research insights

Share research insights in a super concise format with your stakeholders by sending a link

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Collaborate with stakeholders

Capture comments from stakeholders
and get a discussion going

View the 60 second demo
View the 60 second demo

Spend time talking to your users - not on analyzing data

Spend time talking to your users - not on analyzing data

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Get started for free

Get started with Qualitive for free

— no credit card needed.

Try for free
Try for free 
No strings attached.