As a team with extensive experience in product development, we understand firsthand the challenges of doing user research - and spending more time on doing analysis than actually talking to users.

To address this issue, we explored various tools designed for this purpose. However, each tool we tried proved to be complex, requiring significant onboarding and support to use effectively.

As a result, we opted to develop our own tool with the goal of providing a straightforward and intuitive solution that can be understood within seconds, without the need for extensive onboarding.